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Wacky, big-money world of pet influencers...


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Grumpy Cat, Lil Bub, Boo the Pomeranian and Doug the Pug are just some of the internet's star animals, who do everything from support worthy causes to promote major brands. The death this week of Lil Bub, a cat whose tongue was always hanging out due to genetic anomalies, inspired a wave of emotion that highlighted the internet's power to elevate just about anything to cult status. Lil Bub rose to fame after her adoption in 2011, when her owner, music producer Mike Bridavsky, began posting photos and updates about her online.


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